
Dr. Aziza Caimile Jones
Assistant Marketing Professor at the Wisconsin School of Business
Jeffrey J. Diermeier Faculty Fellow
University of Wisconsin—Madison
Publications and Work In Progress
PUBLICATIONS
-
Bublitz, Melissa G., Jesse R. Catlin, Aziza C. Jones, Lama Lteif, and Laura A. Peracchio (2023), “Plant Power: SEEDing Our Future with Plant-Based Eating,” Journal of Consumer Psychology, 33 (1), 167–196 (authors listed alphabetically). https://doi.org/10.1002/jcpy.1328
-
Ukanwa, Kalinda, Aziza C. Jones, and Broderick L. Turner Jr. (2022), “School Choice Increases Racial Segregation Even When Parents Do Not Care About Race,” Proceedings of the National Academy of Sciences, 119 (35), e2117979119 (equal authorship). https://doi.org/10.1073/pnas.2117979119
-
Ordabayeva, Nailya, Monika Lisjak, and Aziza C. Jones (2022), “How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System,” Current Opinion in Psychology, 43, 30–35. https://doi.org/10.1016/j.copsyc.2021.06.009
-
Jones, Aziza C., Kristina M. Durante, and Vladas Griskevicius (2019), “An Evolutionary Approach to Identity Research,” in The Handbook of Research on Identity Theory in Marketing, Americus Reed II and Mark Forehand, eds. Edward Elgar Publishing, 57–71. https://doi.org/10.4337/9781788117739


MANUSCRIPTS INVITED FOR RESUBMISSION
-
The Benevolence Backlash: Donation Advocates’ Socioeconomic Status Can Undermine Donations (Aziza C. Jones, Nailya Ordabayeva, & Rajiv Vaidyanathan, revise and resubmit at Psychology & Marketing).
-
The Price of Invisible Labor: Parental Identity Increases Conspicuous Consumption to Compensate for Unacknowledged Work (Aziza C. Jones, reject and resubmit at the Journal of Consumer Research).
-
Targeting Status Advancement: Race and Parental Demand for Supplemental Education Products (Aziza C. Jones, Broderick L. Turner Jr., & Kalinda Ukanwa, equal authorship; reject and resubmit at the Journal of Marketing).
-
Increasing Interest in Claiming a Tax Credit (Wendy De la Rosa and colleagues, including Aziza C. Jones, reject and resubmit at Marketing Science).
MANUSCRIPTS UNDER REVIEW*
-
The Meritocracy-Optimism Paradox: Economic System Justification Increases Economic Risk-Taking (Aziza C. Jones & Erick Mas, equal authorship; under review at the Journal of Consumer Research).
-
The HALO Effect: When Parental Identity Increases Luxury Brand Prominence (Aziza C. Jones, under review at Marketing Letters).
-
A Status Motive Promotes Healthy Eating: The Role of Discipline Signaling and Social Visibility (Aziza C. Jones & Aparna Labroo, under review at Psychology & Marketing).
-
Inferring Status from Willpower: Goal-Consistent Behavior Increases Perceived Socioeconomic Status (Aziza C. Jones & Aparna Labroo, under review at Personality and Social Psychology Bulletin).
*Full manuscripts are available on request.