
Dr. Aziza C. Jones
Assistant Marketing Professor at the Wisconsin School of Business
Jeffrey J. Diermeier Faculty Fellow
University of Wisconsin—Madison

Research Interests
My research broadly studies status, status signaling, and reactions to perceived inequality.
Publications
Bublitz, Melissa G., Jesse Catlin, Aziza C. Jones, Lama Lteif, and Laura A. Peracchio (2023), “Plant Power: SEEDing our Future with Plant-Based Eating.” Forthcoming at the Journal of Consumer Psychology. Accessible here.
Kalinda Ukanwa, Aziza C. Jones, and Broderick L. Turner (equal authorship; 2022), “School Choice Increases Racial Segregation Even When Parents do not Care about Race.” Proceedings of the National Academy of Sciences of the United States of America, 119 (35) e2117979119. Accessible here. In press at the Public Health Post.
Ordabayeva, Nailya, Monika Lisjak, and Aziza C. Jones (2021), “How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System.” Current Opinion in Psychology, 43 (February), 30-35. Accessible here.
Jones, Aziza C., Kristina M. Durante and Vladas Griskevicius (2019), “An Evolutionary Approach to Identity Research,” in The Handbook of Research on Identity Theory in Marketing, ed. Americus Reed II and Mark Forehand, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing, pp. 57-71. Accessible here.
Working Papers
Jones, Aziza C., Aparna Labroo and Kristina M. Durante, “Self-Control as a Signal of Wealth,” Under review at the Journal of Personality and Social Psychology. *This paper is essay 1 of my dissertation.
Jones, Aziza C., Nailya Ordabayeva, and Rajiv Vaidyanathan, “How Perceived Wealth Influences Charitable Giving Requests.” Four studies completed and manuscript in progress. Targeting the Journal of Consumer Research.
Selected Work In Progress
Jones, Aziza C. and Broderick L. Turner (equal authorship), “Status and Social Mobility.” One study completed.
Jones, Aziza C., and Aparna Labroo, “Social Mobility and Closeness to Others.” One study completed.