
Dr. Aziza C. Jones
Assistant Marketing Professor at the Wisconsin School of Business
Jeffrey J. Diermeier Faculty Fellow
University of Wisconsin—Madison

Research Interests
Dr. Jones's research broadly studies inequity. More specifically, she investigates how perceived social status, social mobility, and social inequality influence consumer behavior.
Publications
Bublitz, M. G., Catlin, J., Jones, A. C., Lteif, L., & Peracchio, L. A. (2023). Plant power: SEEDing our future with plant-based eating. Journal of Consumer Psychology, 33, 167–196.
Ukanwa, K., Jones, A. C., & Turner, B. L. (equal authorship; 2022). School choice increases racial segregation even when parents do not care about race. Proceedings of the National Academy of Sciences of the United States of America, 119(35), e2117979119. In press.
Ordabayeva, N., Lisjak, M., & Jones, A. C. (2021, February). How social perceptions influence consumption for self, for others, and within the broader system. Current Opinion in Psychology, 43, 30–35.
Jones, A. C., Durante, K. M., & Griskevicius, V. (2019). An evolutionary approach to identity research. In A. Reed II & M. Forehand (Eds.), The handbook of research on identity theory in marketing (pp. 57–71). Edward Elgar Publishing.
Working Papers
Jones, A. C., Turner, B. L., & Ukanwa, K. (equal authorship). Marketing counter-status services to ascribed high- and low-status consumers. Reject and Resubmit at Journal of Marketing.
Jones, A. C., Durante, K. M., & Labroo, A. How Economic System Justification Shapes
Incidental Goal-Consistent Behavior as a Status Signal. Targeting Organizational Behavior and Human Decision Processes.
De La Rosa, W., …, Jones, A. C., .... Increasing interest in claiming a tax credit: evidence from two large-scale field experiments among lower-income people. Reject and Resubmit at Marketing Science.
Jones, A. C., Ordabayeva, N., & Vaidyanathan, R. The benevolence backlash: How donation advocates’ socioeconomic status can undermine donations. Five studies completed. Targeting the Journal of Consumer Psychology.
Selected Work In Progress
Jones, A. C., & Mas, E. (equal authorship). Earned luck: The role of economic system justification in conservative optimism within chance-based contexts. Four studies completed. Targeting the Journal of Consumer Research.
Jones, A. C., Laran J., Durante, K. M., Hill S. E., Bradshaw, H., Parenting and Conspicuous Consumption. Two studies completed. Targeting the Journal of Consumer Research.
Singh, A., Jones A. C., Durante K. M., Hill S. E., When Real Beauty Fails. Two studies completed. Two studies completed. Targeting the Journal of Consumer Research.