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Research Interests

My research broadly studies status, status signaling, and reactions to perceived inequality.


Bublitz, Melissa G., Jesse Catlin, Aziza C. Jones, Lama Lteif, and Laura A. Peracchio (2023), “Plant Power: SEEDing our Future with Plant-Based Eating.” Forthcoming at the Journal of Consumer Psychology. Accessible here.


Kalinda Ukanwa, Aziza C. Jones, and Broderick L. Turner (equal authorship; 2022), “School Choice Increases Racial Segregation Even When Parents do not Care about Race.” Proceedings of the National Academy of Sciences of the United States of America, 119 (35) e2117979119. Accessible here

Ordabayeva, Nailya, Monika Lisjak, and Aziza C. Jones (2021), “How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System.” Current Opinion in Psychology, 43 (February), 30-35. Accessible here.


Jones, Aziza C., Kristina M. Durante and Vladas Griskevicius (2019), “An Evolutionary Approach to Identity Research,” in The Handbook of Research on Identity Theory in Marketing, ed. Americus Reed II and Mark Forehand, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing, pp. 57-71. Accessible here.

Working Papers

Jones, Aziza C., Aparna Labroo and Kristina M. Durante, “Self-Control as a Signal of Wealth,” Under review at the Journal of Personality and Social Psychology. *This paper is essay 1 of my dissertation.


Jones, Aziza C., Juliano Laran, Hannah Bradshaw, Kristina M. Durante, and Sarah E. Hill, “Parenthood Increases Desire for Conspicuous Luxury Goods.” Targeting the Journal of Marketing.  *This paper is essay 2 of my dissertation.


Jones, Aziza C., Maryam Madhikani, Keith Wilcox, Wonsuk Jung, and Gabriel Ward, “Diversity in Topic, Methodology, and Impact in the Journal of Consumer Research.” Targeting the Journal of Marketing Research.


Selected Work In Progress

Jones, Aziza C., Nailya Ordabayeva, and Rajiv Vaidyanathan, “How Perceived Wealth Influences Charitable Giving Requests.” Four studies completed and manuscript in progress. Targeting the Journal of Consumer Research.

Jones, Aziza C., Turner, Broderick L., and Kalinda Ukanwa (equal authorship), “Status, Social Mobility, and Sales of Educational Products.” Data collection progress.


De La Rosa, Wendy,…, Aziza C. Jones,..., “Tax Claims and Status.” Study completed. Targeting the Proceedings of the National Academy of Sciences of the United States of America.