Dr. Aziza C. Jones
Assistant Marketing Professor at the Wisconsin School of Business
Jeffrey J. Diermeier Faculty Fellow
University of Wisconsin—Madison
Research Interests
My research broadly studies inequity. More specifically, I investigate how perceived social status, social mobility,
and social inequality influence consumer behavior.
Publications
Bublitz, Melissa G., Jesse Catlin, Aziza C. Jones, Lama Lteif, and Laura A. Peracchio (2023), “Plant Power: SEEDing our Future with Plant-Based Eating.” Journal of Consumer Psychology. Accessible here.
Kalinda Ukanwa, Aziza C. Jones, and Broderick L. Turner (equal authorship; 2022), “School Choice Increases Racial Segregation Even When Parents do not Care about Race.” Proceedings of the National Academy of Sciences of the United States of America, 119 (35) e2117979119. Accessible here. In press at the Public Health Post.
Ordabayeva, Nailya, Monika Lisjak, and Aziza C. Jones (2021), “How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System.” Current Opinion in Psychology, 43 (February), 30-35. Accessible here.
Jones, Aziza C., Kristina M. Durante and Vladas Griskevicius (2019), “An Evolutionary Approach to Identity Research,” in The Handbook of Research on Identity Theory in Marketing, ed. Americus Reed II and Mark Forehand, Cheltenham, UK and Northampton, MA, USA: Edward Elgar Publishing, pp. 57-71. Accessible here.
Working Papers
Jones, Aziza C., Aparna Labroo and Kristina M. Durante, “Self-Control as a Signal of Wealth,” In preparation for submission to the
Journal of Personality and Social Psychology. *This paper is essay 1 of my dissertation.
Jones, Aziza C., Nailya Ordabayeva, and Rajiv Vaidyanathan, “Requests to Donate from High-Status Advocates Decrease Charitable Compliance.” Four studies completed and the manuscript in available upon request. Targeting the Journal of Consumer Research.
Jones, Aziza C., Broderick L. Turner, and Kalinda Ukanwa (equal authorship), “Marketing Schools Toward Desegregation.” Under review at Marketing Science.
Selected Work In Progress
Broderick L. Turner and Aziza C. Jones (equal authorship), “Mobility and Civic Orientation.” Two studies completed.
Jones, Aziza C., and Aparna Labroo, “Social Mobility and Closeness to Others.” One study completed.
Aziza C. Jones and Erick M. Mas (equal authorship), “Income Inequality and Gambling Behavior.” One study completed.